AI-HED Final Event · 6 October 2026

From Improvisation to Effective Integration: AI in Teaching and Learning in Higher Education

The AI-HED Final Event brought together educators, researchers and higher education leaders to share the project's key findings, best practices and pilot outcomes.

Missed the event? Explore the recordings, presentations and key takeaways.

AUAS, Amsterdam · 6 October 2026 · Hybrid event
Programme Speakers Recordings & slides

Programme

A half-day of results, best practices and hands-on workshops.

12:00 – 13:00
Arrival, coffee/tea and light refreshments
Reception Hall
13:15 – 15:05
From Improvisation to Effective Integration: AI in Teaching and Learning in Higher Education
Room 0.012 · Ground floor
13:15 – 13:20
Opening by Bernard Smeenk
AUAS, FBE International Centre
13:20 – 13:25
Welcome by Sharan Visser
Head of Operations of the Faculty of Business and Economics
13:25 – 14:05
Introduction to the AI-HED project
Erik Kostelijk (AUAS/AMSIB)
14:05 – 15:05
Best Practice presentations
Using an AI Persona as a Research-Informed Thinking Partner
Alexandra Benitez Burgos (AUAS/AMSIB)
Designing Smart Assignments for Productive AI Use in Learning
Friedrich Stallinger (UAS for Business & Society)
AI-Assisted Multiplatform Storytelling: From Written News to Short-Form Video
Vera Moutinho (ESCS-UPL, Lisbon)
AI-Supported Digital Marketing: Teaching Critical Evaluation
Magdalena Kuštelega (FOI, University of Zagreb)
15:05 – 15:30
Break
15:30 – 16:30
Interactive workshops
GenAI: How do we assess?
Erik Kostelijk & Raúl Casado Linares (AUAS) — Room 3.030, 3rd floor
Staying AI-HED: Innovating Teaching & Curricula
Dietmar Paier (UAS for Business & Society) — Room 3.058, 3rd floor
Knowledge Management and Research with AI
Bruno Amaral (ESCS-UPL, Lisbon) — Room 3.090, 3rd floor
Generative AI for Educators: Adapting, Creating and Reflecting
Larisa Hrustek, Iva Gregurec, Magdalena Kuštelega & Matija Šajn (FOI, University of Zagreb) — Room 3.092, 3rd floor, and online
Generative AI for Educators: Adapting, Creating and Reflecting (online)
Bogdan Okreša Đurić (FOI, University of Zagreb) — Online
16:30 – 16:45
Break
16:45 – 17:30
Panel discussion
The AI-ready university: What does it take?
Moderated by Erik Kostelijk (AUAS/AMSIB). Panel members: Henk Geveke (Vice-Chair, AUAS Executive Board), Dietmar Paier (Head of Teaching & Learning Center, UAS for Business & Society), Dr. Hannah Berkers (Researcher & Coordinator, AUAS), Wilco Verdoold (Lecturer, AUAS, Commercial Economics) and Jarad Tromp (Student, AUAS).
Room 0.012 · Ground floor
17:30 – 18:30
Drinks & networking
Top of canteen · 2nd floor

Speakers

Best practice presenters, workshop facilitators and panel guests from across the consortium.

Best practice sessions

Alexandra Benitez Burgos
Best Practice
Amsterdam University of Applied Sciences

Using an AI Persona as a Research-Informed Thinking Partner
Course: Consumer Branding (CSB). Students build a research-grounded AI persona to refine brand strategy and reflect critically on AI-generated feedback.

Friedrich Stallinger
Best Practice
UAS for Business & Society

Designing Smart Assignments for Productive AI Use in Learning
Course: Process Management. GenAI tools supported process-landscape and BPMN modelling exercises, peer-reviewed by students.

Vera Moutinho
Best Practice
Vera Moutinho
ESCS-UPL, Lisbon

AI-Assisted Multiplatform Storytelling: From Written News to Short-Form Video
Course: Multiplatform Journalism. Students used generative AI with a structured "human-in-the-loop" workflow to adapt written news into short-form video (Reels/TikTok/Shorts), building prompt literacy and ethical awareness.

Magdalena Kuštelega
Best Practice
FOI, University of Zagreb

AI-Supported Digital Marketing: Teaching Critical Evaluation
Course: Digital Marketing. AI supported case-study analysis and digital marketing plan development, while students learned to critically compare and evaluate AI-generated content against their own conclusions.

Workshops

Erik Kostelijk Raúl Casado Linares
Workshop
GenAI: How do we assess?

An interactive workshop on real assessment dilemmas in the age of AI — exchanging experiences and practical approaches that make learning visible and support responsible AI use.

View details
Dietmar Paier
Workshop
Staying AI-HED: Innovating Teaching & Curricula
Dietmar Paier · UAS for Business & Society

Findings from AI-HED's evaluation activities — surveys, focus groups and logbooks — translated into ideas for AI-infused teaching and curricular design.

View details
Bruno Amaral
Workshop
Knowledge Management and Research with AI
Bruno Amaral · ESCS-UPL, Lisbon

A hands-on workshop connecting three free tools — Zotero, Obsidian and Claude — into a simple research workflow for reviewing literature, building lesson plans and generating teaching materials.

View details
Larisa Hrustek Iva Gregurec Magdalena Kuštelega Matija Šajn
Workshop
Generative AI for Educators: Adapting, Creating and Reflecting

This workshop starts from everyday classroom challenges rather than the technology itself, showing HEI teachers how generative AI can help adapt existing materials for learners with different prior knowledge, interests and learning styles. Working on their own teaching materials, participants will produce a new resource — a differentiated task, quiz, or audio/video summary — and leave with a clearer sense of where AI is genuinely useful and where a teacher's own judgement remains essential.

View details

Panel discussion

Henk Geveke
Panel
Vice-Chair, Executive Board · AUAS

Vice-Chair of the AUAS Executive Board, with a portfolio covering digitalisation, AI, and educational operations.

LinkedIn

Dietmar Paier
Panel
Head of Teaching & Learning Center · UAS for Business & Society

Also facilitating the "Staying AI-HED" workshop above — see the Workshops section for his full bio.

LinkedIn

Hannah Berkers
Panel
Researcher & Expert on AI, Meaningful Work and Human-Centred Technological Change · AUAS

Researcher and expert on AI, meaningful work and human-centred technological change at the Amsterdam University of Applied Sciences, working within the Centre for Economic Transformation and the Corporate Governance & Leadership research group and Master's programme in Economic Transformation.

LinkedIn

Wilco Verdoold
Panel
Lecturer, AUAS · Commercial Economics
Jarad Tromp
Panel
Student · AUAS

Jarad Tromp joins the panel to share the learner perspective on AI in higher education.

Panel
Panel member

Recordings & slides

Watch the talks from the final event and download the slides.

2:52
Opening
Bernard Smeenk
AUAS, FBE International Centre
4:00
Welcome
Sharan Visser
Head of Operations, Faculty of Business and Economics, AUAS
40:06
Introduction to the AI-HED project
Erik Kostelijk
AUAS/AMSIB
13:24
Using an AI Persona as a Research-Informed Thinking Partner
Alexandra Benitez Burgos
AUAS/AMSIB
17:18
Designing Smart Assignments for Productive AI Use in Learning
Friedrich Stallinger
UAS for Business & Society
13:53
AI-Assisted Multiplatform Storytelling: From Written News to Short-Form Video
Vera Moutinho
ESCS-UPL, Lisbon
11:07
AI-Supported Digital Marketing: Teaching Critical Evaluation
Magdalena Kuštelega
FOI, University of Zagreb
1:01:39
The AI-ready university: What does it take?
Panel discussion
Moderated by Erik Kostelijk (AUAS/AMSIB)

Workshop materials

21 slides
Workshop
GenAI: How do we assess?
Erik Kostelijk & Raúl Casado Linares
AUAS
28 MB
Workshop
Knowledge Management and Research with AI
Bruno Amaral
ESCS-UPL
15 slides
Workshop
Generative AI for Educators: Adapting, Creating and Reflecting
Larisa Hrustek, Iva Gregurec, Magdalena Kuštelega & Matija Šajn
FOI, University of Zagreb