From the Classroom

Eight educators talk through how they integrated AI into their pilot courses.

Multiplatform Journalism Course

by Vera Moutinho ·

AI was integrated into a 5-week video module of the course to support the adaptation of written news into short-form social video (Reels/TikTok/Shorts). Students used generative AI to assist prompt-based scripting, storyboard development, and AI-assisted video production, combined with reflective documentation through an AI Diary. The primary goal was to…

Digital Marketing

by Magdalena Kuštelega ·

AI was used primarily as a supporting tool in developing a digital marketing plan for a new or innovative product/service. It was also incorporated into seminar classes where student teams used AI to explore and respond to discussion questions tied to case studies. The main objective was to enhance students'…

Digital Transformation

by Larisa Hrustek and Ana Kutnjak ·

AI was integrated through seminar sessions where students used AI tools in their course projects — digital transformation proposals for real-world business cases. AI served as a support tool for deeper analyses, clarifying analytical results, creating visualizations of digital transformation models, developing conceptual prototype designs, and presenting selected analytical methods.

Gamification in Public Relations Strategies

by António Azevedo ·

AI was integrated into the course as a creative and research support tool across several practical exercises and project development stages. Students used AI tools mainly for ideation, research, and structuring communication strategies within the gaming and esports ecosystem. The primary goal was to help students explore ideas faster while…

Pilot-course comparison
Course	Educators	Institution	Level	Students	AI tools used	AI use assessed	Risk-managed
Multiplatform Journalism Course	Vera Moutinho	ESCS-IPL	Bachelor	50	ChatGPT, InVideo, Google Docs (AI Diary), Google Forms, Mentimeter, Figma/FigJam	Yes	Yes
Digital Marketing	Magdalena Kuštelega	FOI Zagreb	Bachelor	61	ChatGPT, ChatGPT 5.0 (paid), Perplexity, Microsoft Copilot, DeepSeek, Google Gemini, Claude AI, Canva AI	Yes	Yes
Digital Transformation	Larisa Hrustek, Ana Kutnjak	FOI Zagreb	Master	64	ChatGPT, Perplexity, Canva AI, Gemini	Yes	Yes
Gamification in Public Relations Strategies	António Azevedo	ESCS-IPL	Bachelor	17	ChatGPT, Suno, MindMap AI	Yes	Yes

Course: Multiplatform Journalism Course
Educators: Vera Moutinho
Institution: ESCS-IPL
Level: Bachelor
Students: 50
AI tools used: ChatGPT, InVideo, Google Docs (AI Diary), Google Forms, Mentimeter, Figma/FigJam
AI use assessed: Yes
Risk-managed: Yes

Course: Digital Marketing
Educators: Magdalena Kuštelega
Institution: FOI Zagreb
Level: Bachelor
Students: 61
AI tools used: ChatGPT, ChatGPT 5.0 (paid), Perplexity, Microsoft Copilot, DeepSeek, Google Gemini, Claude AI, Canva AI
AI use assessed: Yes
Risk-managed: Yes

Course: Digital Transformation
Educators: Larisa Hrustek, Ana Kutnjak
Institution: FOI Zagreb
Level: Master
Students: 64
AI tools used: ChatGPT, Perplexity, Canva AI, Gemini
AI use assessed: Yes
Risk-managed: Yes

Course: Gamification in Public Relations Strategies
Educators: António Azevedo
Institution: ESCS-IPL
Level: Bachelor
Students: 17
AI tools used: ChatGPT, Suno, MindMap AI
AI use assessed: Yes
Risk-managed: Yes